Harley-Davidson, the famous American based motorbike company, with the collaboration of Bonhams, is auctioning their state of the art electric motorbike LiveWire to help United Way Worldwide in their fight against the novel COVID-19 crisis.
It’s not for the first time that the company has come forward. Since long, Harley-Davidson has been helping not only the US but also other International communities in times of crisis. From rewarding the rescuers of the tragedy of 9/11 to handing out the gifts of bikes after the Haitian earthquake, Harley-Davidson has always played its role in the betterment of the world. Jon Bekefy, the general manager of brand marketing at Harley-Davidson, stated that the whole world was poorly affected by the novel COVID-19 crisis and that it was an honor for Harley-Davidson to be a part of such a noble and non-profitable cause.
Up for the auction will be the company’s exclusive electric LiveWire, painted and designed for the unique occasion. The bike, manufactured of carbon-fiber parts, has been exclusively numbered 500 as it was one of the bikes included in the “First Strike” edition of LiveWire, to mark its historical importance and will be signed by the very own hands of the Davidson family. According to Jon Bekefy, the unique artwork done on the bike by Harley-Davidson experts was exclusive for this occasion.
After the auction, not only that the winning bidder will be provided a highly privileged Harley-Davidson style home delivery, he will also be toured the Harley-Davidson’s private museum in Milwaukee on the company’s expenses.
Following CDC’s social distancing instructions, Bonhams will open the auction online at their official website on May 12 at 10:00 a.m. and will close on May 26 at 4:00 p.m and all the money will be funded directly to the United World Wide’s Relief Fund. More information regarding the auction can be found on the official website of Bonhams.
Thanking the auctioneer, Brian Gallagher, president and CEO of United World Wide, said that; the money from the auction will help United World Wide to provide better services to those who have been severely affected by this pandemic and will help them, recovering from its disastrous impacts.
